Question:
Free Advice from any Resume Writer here for Employer ?
Answer:
The successful job candidate needs both.
A market driven resume should never be seen on the Internet (the screen
format makes it pointless).
That's because the market driven resume is the professional advertisement
you use to market your skills and accomplishments. The market driven
resume is designed to impress a prospective employer with sizzle. The
typesetting and paper themselves help form the positive impression. Let's
face it...these news postings don't exactly reek of sizzle. The market
driven resume should be no more than two pages; I always try for the
one-page effect. That's because you have about 20 seconds to grab the
prospective employer's attention. And, yes, it *isn't* easy to write
your career history on one page. That's what resume writers are for.
A keyword resume should never be sent to a prospective employer. You'll
bore him or her to death. In fact, an unsolicited three or four-page
resume will almost *always* land near the bottom of the stack if the
employer is really desperate; otherwise, it lands in the round file upon
opening. But it's a *must* on a career database. The keywords are the
database elements that comprise a search. When a search is successful,
you've got a "hit." You don't have to worry about boring an employer,
because he or she sought you out and wants all that information.
So, you send a market driven resume to humans and keyword resumes to
computers.
